BRAND BOOK & DESIGN PRINCIPALS

My assignment was to revitalize the identity of a beloved vintage brand. I led a thoughtful brand refresh that honored its original principles while elevating its overall presentation for a modern audience. Rooted in the company’s archival ethos, I carefully analyzed its visual history, messaging, and customer touchpoints to identify the core elements that defined its authenticity.

Rather than reinventing the wheel, I focused on refinement—cleaning up inconsistencies, modernizing typography, and enhancing the visual hierarchy to improve clarity and cohesion across platforms. I refreshed the color palette and brand assets to feel more intentional and flexible, while preserving the nostalgic charm that loyal customers had come to love.

The result was a polished, contemporary brand expression that remained true to its vintage soul, bridging past and present with clarity, integrity, and timeless appeal.

Art Direction, Design, & Execution: Sara Bannon