VALENTINE’S DAY - 2025

Principal art director on the full Valentine’s toolkit: creative concept, studio and campaign photography, email program, wheat-pasting, a pop-up experience, and a week-long street activation with a larger-than-life Le Plein touring New York on a flatbed truck. The activation went viral, with 7.7 million cumulative impressions on TikTok and Instagram and hundreds of organic posts from customers and influencers.

Principal Art Director, Design and Execution: Sara Bannon

STUDIO IMAGES