Experience

Art Director, VENUS ET FLEUR
March 2024 - Present
∙ Creative strategy for a comprehensive brand identity refresh, ensuring a cohesive voice across all digital and physical channels.
∙ Design marketing materials for email campaigns, social media, presentation decks, site content, tiles, landing pages, events, retail materials, direct mail, B2B, wholesale assets, OOH, and print collateral using our brand identity system.
∙ Create mood boards and storyboards while managing internal photography function to direct and produce seasonal campaigns, social content, in-house lifestyle shoots, and product photography, resulting in a 62% year-over-year increase in Instagram followers and 20% increase in overall engagement across channels.
∙ Redesigned email templates, leading to a 5x increase in click-through.

Senior Digital Designer, MARA HOFFMAN
September 2023 - February 2024
∙ Collaborated with the Founder/Creative Director on concepts and brand systems for digital, e-commerce, wholesale, social, and print channels. 
∙ Managed end-to-end design processes, including UX/UI improvements, e-commerce video and images, and social media content.
∙ Managed the Digital Asset Coordinator and led pre and post-production efforts while liaising with internal teams and external freelancers, ensuring alignment with visual standards. 

Senior Designer, MANSUR GAVRIEL
November 2022 - August 2023
∙ Primary executor for all brand assets, including email, social, site, and advertising deliverables for all launches and deliveries. 
∙ Working closely with the Director of Photography, Art Director, and E-commerce, and Wholesale team members I planned and executed all internal organizational and seasonal documents.
∙ Assistant to the Art Director on campaign photoshoots.

Digital Designer, KATE SPADE NEW YORK
September 2019 - November 2022
∙ Created web designs and bespoke marketing campaigns across social, sale, email, and paid advertising. 
∙ Collaborated on seasonal e-commerce and print marketing campaigns, performed creative strategy, and managed conceptual presentation materials. 
∙ Created cross-functional team documents for workflows, seasonal planning, creative ideating, and research. I also planned and facilitated monthly brainstorming and team-building meetings. 

Awards & Scholarships

Creative Vision Award Scholarship
Maryland Institute College of Art
2015-2019

Presidential Merit Scholarship
Maryland Institute College Of Art
2015-2019

Deans List
Maryland Institute College of Art
2016

Pre-College Achievement Scholarship
Maryland Institute College of Art
2015-2019

Education

BFA in Graphic Design
Maryland Institute College of Art
Class of 2019, Cum Laude

Communications Design
Paris College of Art
Study Abroad 2018

Strenghts

Creative Strategy
System Building
Presentation
Communication
Management
Team Building
Campaign Creation
Resourcefulness

Skills

Art Direction
Digital Marketing
Branding
Typography
Content Creation
Publishing & Print
Packaging
Out-of-Home

Other Relevant Experience

Intern, Kate Spade New York
Summer 2019
Contributed work to both the social and design teams, and shadowed art direction and campaign marketing.

Intern, Y/Project
March 2018
Fashion Week Showroom Coordinator

Apprentice, The Office of Kristian Bjornard
August 2017 - May 2018
Co-collaborator to client projects. Helped with ideation, design, and image sourcing.

Intern, Marie Claire Magazine
Summer of 2017
In charge of department organization, edited and processed imagery, photo research, and managing contact between the art department and others areas of the magazine.

Intern, The Museum of Contemporary Design Georgia
July - August 2014
Worked with the museum’s Collection and Exhibitions Manager to curate, archive and fund raise.