FALL 2024 COLLECTION
Similar to fall fashion, I aimed to strike a balance between the luxurious transition into darker hues. This balance ensured that our fall collection appealed to all, with a healthy mix of feminine and masculine elements. The result is a series of high-contrast images that not only showcase the collection as a whole but also highlight the unique details that set these vessels apart, solidifying Venus et Fleur’s position in the luxury floral market. My approach for this campaign is to use minimal propping, deep shadows, and intriguing arrangements to keep the focus on the florals. This strategy was designed to pique the interest of our customers, drawing them in to explore the beauty of the collection.
Design and Execution: Sara Bannon
Photographer: Ryan Jenq
Prop Stylist: Laura Woolf
Director of Photography: Eric Sorenson
IMAGE ASSETS
CAMPAIGN VIDEO
PAPER CITY MAGAZINE SPREAD
