BRAND ACTIVATION

Brand activation, where a larger-than-life version of our Le Plein, on a flat-bed truck, drove around the city for the week before Valentine’s Day. This resulted in a cumulative 7.7 million impressions on TikTok and Instagram, a viral campaign, and hundreds of organic posts from customers and influencers alike.

Execution & Art Director: Sara Bannon
Photographer: Mary Kang